Insights for modern brands
Regulatory updates, market launches, and claim guidelines — explained for founders.
AUST L vs AUST R: the difference, and which one your supplement needs
Short answer: AUST L ("listed") medicines are lower-risk supplements the sponsor self-certifies against a fixed list of...
Do I need TGA approval to sell vitamins, protein, or nootropics in Australia?
Short answer: usually yes for vitamins and most supplements — they're therapeutic goods that must be on the ARTG (typica...
What health claims can I make on a supplement in Australia?
Short answer: on a listed (AUST L) supplement you can make low-level health-maintenance and support claims — but only on...
Permitted indications explained: what AU supplement brands are actually allowed to claim
Short answer: if you sell a listed medicine (AUST L) in Australia, you can't write your own claims — you must pick the p...
EU Novel Foods explained: what counts, and why it can block your launch
Short answer: if an ingredient wasn't eaten to any meaningful degree in the EU before 15 May 1997, it's probably a "nove...
Is CBD legal in supplements? A 2026 market-by-market breakdown
Short answer: there is no single answer — and that's the whole problem. CBD's legal status for use in supplements is one...
The label claims that get supplement brands fined — and how to avoid them
The claims most likely to get a supplement fined are disease claims — saying a product treats, cures, or prevents a cond...
Selling supplements into Australia: the TGA rules in plain English
Selling a supplement in Australia almost always means going through the TGA, not the food regulator — which comes down t...
Selling supplements into Canada: Health Canada's NHP rules (and the CBD gap)
Short answer: Canada is stricter than the US in one key way — supplements need a licence before they go on sale. Most vi...
Selling supplements into the US: FDA rules and the NDI question
Short answer: the US doesn't pre-approve supplements — but that freedom comes with a catch most brands underestimate. If...