Insights for modern brands
Regulatory updates, market launches, and claim guidelines — explained for founders.
EU Novel Foods explained: what counts, and why it can block your launch
Short answer: if an ingredient wasn't eaten to any meaningful degree in the EU before 15 May 1997, it's probably a "nove...
Is CBD legal in supplements? A 2026 market-by-market breakdown
Short answer: there is no single answer — and that's the whole problem. CBD's legal status for use in supplements is one...
The label claims that get supplement brands fined — and how to avoid them
Most compliance trouble for wellness brands doesn't come from a dangerous ingredient. It comes from a word. A claim phra...
Selling supplements into Australia: the TGA rules in plain English
Australia has one of the more structured supplement regimes in the world — and it surprises a lot of brands, because mos...
Selling supplements into Canada: Health Canada's NHP rules (and the CBD gap)
Short answer: Canada is stricter than the US in one key way — supplements need a licence before they go on sale. Most vi...
Selling supplements into the US: FDA rules and the NDI question
Short answer: the US doesn't pre-approve supplements — but that freedom comes with a catch most brands underestimate. If...